The biggest challenge when building sales funnels (at least in my own opinion) is getting everything hooked up at the same time! You literally can’t do everything at the same time, yet it all needs to be up and connected at the same time.
You hit the publish button on your lead magnet landing page, but then you’re scrambling to get the delivery email ready. You start writing emails but then realize that you need to set up the thing that triggers the emails to send. You’re warming people up and nurturing them but you haven’t actually put anything up for sale so you have no where to lead them to.
Once and for all, here’s where to start your funnel build
Start at the end and work backwards. The best way to build a clear path is to know where it’s going before you put down the paving stones. Always start with knowing your end goal.
The best way to build a clear path is to know where it’s going before you put down the paving stones. Apply that to your marketing!Tweet
Is it sales of a course? Is it selling spots in a group coaching program? Is it getting calls booked? Is it selling a book?
Know the monetary outcome you want from this path you’re building (because you are running a business and yes sometimes you need to make your goals monetary!).
Once you know the end goal, make a home for it on your website. Build up a lovely page that clearly explains all the wonderful benefits of your offer. Put in the order button and hook it up to a payment processor. (Or if it’s book-a-call and you are going to sell over the phone, a calendar scheduling button).
Now think about what is the information someone would want or need just before landing on this beautiful sales page.
Working backwards from your offer, make a list of steps that would guide people to be ready to say yes to this page and then make that list of steps into a series of emails that starts from the furthest one and moves towards your offer and sales page. Get them formatted, loaded into your email program, and ready to trigger one after the other (one or two days apart).
Next think about what piece of value you could offer your ideal potential clients that would make them want to follow you on this journey to your paid offers. There’s a whole blog post about lead magnets you can use. That’s the technical side, the delivery method. But think here about what content someone would want as they start on the path towards your bigger offers.
Create that lead magnet and set up a page to exchange it for an email address (often called a squeeze page). It’s a simple page that has only one possible action, enter your name and email to receive this free piece of value. Use a couple of sentences to clearly show why this is valuable and useful for your ideal client. Then set up the delivery so they receive that piece of value immediately.
Now connect the sequence of emails to trigger after your lead gets their lead magnet nugget of value.
Congratulations, your funnel is now ready for traffic.
The final step is bringing people to that lead magnet “squeeze page.” That is the top of your funnel and once it is set up correctly all you need to do is focus your time, energy, and money on delivering people to that first step. The funnel will guide them like a moving sidewalk to the end goal.
Once it is set up correctly all you need to do is focus your time, energy, and money on delivering people to that first step.Tweet
There’s many ways to bring people to the top of your funnel, both paid ads and organic methods (organic in marketing just means not using paid ads or boosts).
Bringing traffic to people’s webpages is a huge part of what I do (and I’m good at it!) but I always make sure that those webpages are ready to receive the traffic. There’s no sense wasting energy, time, or money bringing traffic to an unfinished or uninspired funnel.
Believe that your site is ready for traffic? Book a call and I’ll look it over and help you develop your next steps, including an organic traffic plan!