Let me tell you a story about the power of podcasts. A couple years ago I was listening to a marketing podcast. There were two hosts and they talked together about marketing and it was super charming. I felt close to them because it was like sitting in a living room listening to friends.
So when they pitched a course I went and purchased it immediately.
That’s when I found out that the podcast I had been listening to aired five years ago and had stopped broadcasting. The course wasn’t supported anymore and there was no material when I logged in. I had to find them on social media to ask for a refund!
That moment was when I realized that there’s nothing like podcasts to build a relationship with an audience.
Being On Podcasts Builds Trust Faster Than Anything Else
You have probably heard that people buy from those they Know, Like, And Trust. Take a moment to look at each of those words and what they mean. Your audience wants to feel like they know you, like you are a friend they enjoy being around and that they can trust you to have their best interests at heart.
Podcasting builds that extremely quickly. It’s relaxed and conversational usually, less polished and scripted than a Youtube video, more time to connect than a TikTok video. As I said above, it’s like hanging out with a friend in your living room.
This works particularly well if you have your own podcast and guests are hearing you and your point of view each epsiode but being a guest on podcasts can also be a powerful activity for your business. Because it helps you leverage the power of other people’s audience.
That’s where a lot of my focus has been so far in 2022. I want you to start seeing me around the web, hearing from me on a variety of shows, chatting with different people that you already know and like.
Notice the other benefit I just mentioned: visibility. Being a guest on podcasts is a great way to get visible and appear to be everywhere at once!
My Collegues Are All Podcasting Too
By pure coincidence my own business coach has been putting a lot of emphasis on podcasts as well. He has a couple of them and he has smart ideas about how to collaborate between host and guest in a wide variety of ways.
In fact, he has a workshop coming up called Profitable Podcasting for Partnerships – 5 Golden Questions That Turn Podcast Guests & Hosts Into Profitable Partners & The Roadmap For Finding Them
Be sure to register, it’s coming up February 24th and 25th!
Date: February 24 & 25, 2022 Time: 1:30 PM – 3:00 PM PST (4:30 PM – 6:00 PM EST) Where: Zoom
Here’s what you’ll discover in the (two 90 minute session) Zoom workshop:
- How to turn every podcast interview or speaking opportunity into a profitable collaboration or partnership
- The 5 Golden Questions to ask every guest or host after the interview or event
- Top 10 Partnership Frameworks that will accelerate the growth of your business
- Exact follow up sequence to send after every podcast interview or speaking engagement
- Where to find the exact podcasts or speaking opportunities that match your partnership goals
- And much much more!
Through him I met Michelle of www.AmplifyYouNetwork.com who produces podcasts start to finish. Here she is talking about podcasting on a podcast (#meta)
She has partnered up with Kimberly Crowe to create Podapalooza.
Meet dozens of podcasters, get booked, and land new stages! And if you purchase a VIP ticket you actually get interviewed that day so you get a speaking opportunity guaranteed.
She has also partnered with Evans Putman to create Podcast Sales Machine (more on that in the next section)
Then Kimberly Crowe has Speaker’s Playhouse where podcast guests and hosts can connect for free every Thursday. I almost never miss it. There’s about 200 people and everyone gets a chance to say who they are. Plus they give away for free a course or workshop at every one that is valued at $197, so that’s another reason not to miss it.
So as you can see the potential for collaboration and support is kind of endless
How A Podcast Can Be Your Entire Funnel
A workshop with Evans Putman will never let you down. He and Michelle run the Podcast Sales Machine, which is a live four hour workshop.
The value is so tremendous that I’ve gone three times even though it’s technically the same workshop.
Evans has amazing ideas about how to build your own podcast into a sales machine and he is extremely generous with his information and help.
Sign up for the next Podcast Sales Machine Live here. (I highly recommend grabbing the VIP ticket!)
I always say for an online funnel you need three things:
- Somewhere to meet people
- Somewhere to nurture people
- Somewhere to make offers to people
The amazing thing about speaking is that all three of those can be in one place. You can meet new people from someone else’s podcast or bringing new audience to your own, you can nurture them throughout an episode, and you can make an offer right there (if the host of the show is okay with that).
How To Get Booked As A Guest
You’ll see in the resources section below several places where you can find podcasts to pitch too.
The most important thing to remember when it comes to trying to be a guest on podcasts is to make it easy on the host. Come prepared with a headshot, a short bio, and reasons why your talk will benetif thier audience.
Don’t lead with asking for what you want, lead with showing how having you on will be great for their listeners.
To be ultra professional a speaker one sheet is a good thing to have. THis has your contact information, some basic info about you, some talks you can give, questions the host can ask. Here’s mine as an example:
How To Start Your Own
You can get started very simply, which is what I’m planning to do. I’m going to just start doing a regular live on Facebook, LinkedIn, and Youtube (Streamyard allows you to do that simultaneously). I’ll probably then upload it to Anchor for distribution.
Michelle has mentioned that the rights to the content with Anchor can be funky so she doesn’t use it with her clients but I’m okay with it for just getting started.
If you really want to launch it well, you can also hire Michelle and her team of course.
But the most important thing is to get started. Don’t wait for it to be perfect, get out there and start getting visible. Having your own podcast allows for even more collaboration possibilities. Because you have something super valuable to offer: a stage.
Lots of people are pitching themselves to be guests on podcasts but you can offer your podcast to people you want to collaborate with and really get their attention.
This network for podcasters has a robust Facebook group as well and monthly networking events on Airtable (similar to Zoom)
Another person I know through a colleague, she transforms speakers, experts and authors into sought-after podcast guests. She does a lot of work on polishing up bios and speaker one sheets.
One of a few of these kinds of directories that connect you with podcasts or guests.
An excellent directory and networking opportunity for finding collaborative partners through podcasting and beyond. I’ve attended a few of their networking events on Zoom and it has been great.
Some (though not all) of the links in this post are affiliate links. That means if you choose to purchase from one of these resources I may earn a small commission for recommending it. Of course I only recommend programs, workshops, and resources that I absolutely believe in 100%.