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unique marketing plan

Think about the time–and therefore money— you are wasting trying to figure out how to fit your unique business into a marketing plan you found on YouTube.

Ditch the cookie-cutter plan and get just the right marketing plan to grow your business!

Marketing yourself is not why you started a business and you’ve got actual client work to do. Instead of wading through the sea of digital marketing options, turn to an expert who can look at your unique business and lay out a clear plan for efficient monetization of your passion.


Why Plug ‘N Play Templates And Swipe Files DON’T Work

Let me tell you about two of my clients. They are both women, in their 70s, both are painters and starting Etsy shops. On paper they are nearly identical.

So you might think they would need very similar marketing plans, but that’s where my expertise comes in.

They actually have completely different ideal clients, different pain points that they solve.


Each business needs its own approach and I have a rare gift for seeing the “hook” right away and exactly how to draw in the right leads.

And now I am bringing that gift to more people struggling to figure out the right direction to go with their marketing.

Get your own custom marketing plan tailored exactly to your unique business.

Step 1: An hour long phone call to talk about your business, what you do, who you serve, and how leads are currently getting to you.

Step 2: I perform an audit of your business’ digital presence and develop a digital marketing plan using my unique gift for seeing the big picture of what strategy is the best fit for a particular business.

Step 3: I send you a 10-20 page PDF document outlining a clear plan for your business to clarify and streamline gaining leads and customers. Includes:

  • honing in on your “hook” (unique value proposition)
  • ideal client avatar
  • where they are and how to reach them
  • the correct order of offers to draw in potential clients
  • recommended language for social media bios and CTAs (calls to action)
  • 90 day action plan on how to set it all up (or speed that way up with a VIP day!)
  • methods of gaining traffic and generating leads–both paid and organic
  • recommended systems to make it all flow together with ease

Step 4: We hop on a second phone call to talk it over. I go through the plan with you step by step and you can ask any questions you have.

Step 5: You decide if you’d like to schedule a VIP day to create a funnel for your business based on the custom digital marketing plan, take the plan and implement yourself, or hire me on an ongoing basis to manage your marketing.

I have worked with mindset coaches, a business coach for chefs, a sustainability coach, a musician, artists, health coaches, parenting coaches, and more!

Who Am I?

You may have guessed, I’m Carolyn!

I have a B.A. and an M.A. from USC in writing but in mid-life I discovered a talent for digital marketing.

I call myself a marketing funnel savant because funnels just make sense to me. I can instantly see how the pieces of marketing fit together to create a smooth customer journey guiding people from strangers to clients to fans.

I tested out my natural gifts working for a variety of marketers and immediately impressed people who had been in the field for twenty and thirty years. Word of mouth spread rapidly and I’ve had the opportunity to work with many different businesses!

There’s nothing I love more than learning about new businesses so I can’t wait to hear all about yours!

Sample Pages From Custom Marketing Plans:

Connect with me on Instagram!

On The Blog…

Etsy Finds: Digital Planners and Stickers

Here are links to all the digital planning supplies that I am using in my own planning (Okay, almost all. It’s hard to keep up with uploading the info on all the stickers I keep buying…) These are mostly affiliate links, so I will get a small commission if you decide to purchase one ofContinue reading “Etsy Finds: Digital Planners and Stickers”

headline studio

Free version? Not once you see the new Headline Studio by CoSchedule

I was perfectly happy and content analyzing my headlines with the free CoSchedule tool. It was a cool way to check my headlines and hone them (plus get scored on them! Very helpful for showing my clients how awesome the headlines I was making them were). Then one day I logged in and it putContinue reading “Free version? Not once you see the new Headline Studio by CoSchedule”

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