Blog Category: Building Your Audience

Swipe Files Will NEVER Work For You

Whether you know the term “swipe file” or “swipe copy” or not, you’ve probably still been tempted by (or purchased) them. A swipe file is when a marketer advertises to you that they will give you the exact templates they used in their amazing result. You’ll see them under headlines like “Steal my email sequenceContinue reading “Swipe Files Will NEVER Work For You”

Three Keys To A Powerful Lead Magnet

A lead magnet is also known as an opt-in or a freebie and it functions much like a loss leader in a physical store. It’s a piece of value that people want and it will prompt them to come into your digital world to learn more about you and become open to hearing your offers.Continue reading “Three Keys To A Powerful Lead Magnet”