Marketing funnel savant, lover of enticing words, wildly creative…

I thought maybe I just wasn’t cut out to have a career.

I couldn’t have been more wrong!

When I was about twelve years old I asked my dad if I was supposed to have a plan for what I wanted to do when I grew up. I was concerned that I hadn’t found a particular talent yet. He assured me that I did not yet need to know.

But that clarity didn’t come later either.

I liked to read and to write stories and so I went to college and majored in poetry writing and then continued on to graduate school for novel writing. I didn’t have a good sense of how difficult it is to make a living as a novelist. Not impossible (I have a friend making six figures with romance novels!) but I couldn’t write at the pace needed to make a career out of fiction writing.

Throughout my twenties I drifted from dead-end job to dead-end job, cursing myself for not studying something more practical (like my dad, who is a microbiologist and still happily working at 71 years old).

At thirty I got married to a Montessori school “guide” (teacher) and soon I was trying out being a stay-at-home mom.

We struggled with money. Teachers don’t make a salary these days to support a family of four. I started dabbling in side-hustles of various types.

And something strange happened.

I fell in love with marketing!

Me, the liberal arts major, daughter of scientists, couldn’t get enough of the art of sales and marketing.

I began to practice and to take courses. I learned how to get the best certifications, and where to get digital marketing internships. I was voracious in learning. People began to tell me that I was particularly good at funnels.

It was true. Funnels immediately made sense to me and I could clearly see how all the moving pieces come together.

Never before had I felt talented at anything.

Though that isn’t entirely fair. I had always had a talent for writing. I just didn’t value it. Writing came so easily to me that I had a hard time believing it wasn’t that easy for everyone. Now I saw that writing was a highly valuable skill for the world of sales and marketing. How had I never noticed that before?

Soon I had to start choosing a specialty within digital marketing.

It didn’t take long for me to realize that there was an absolutely perfect discipline for me: Online Business Manager (OBM)

This specialty means I can do ALL the things I love from building funnels to copywriting to organizing systems. I am thrilled by digital marketing, it is like a puzzle I get to put together.

And when it all starts working together? There’s no greater thrill!

It was a very proud moment in my life when I was able to “open the doors” on my own OBM company.

It’s been a long road but now I’m doing what I was always meant to do and I can do it FOR YOU!

Not Sure You're Ready Yet?

Download the free Stay In Your Lane printable to help you keep track and organize what you're doing now and what you plan to do in the future!

%d bloggers like this: