Marketing funnel savant, lover of enticing words, wildly creative…
I thought maybe I just wasn’t cut out to have a career.
I couldn’t have been more wrong!
When I was about twelve years old I asked my dad if I was supposed to have a plan for what I wanted to do when I grew up. I was concerned that I hadn’t found a particular talent yet. He assured me that I did not yet need to know.
But that clarity didn’t come later either.
I liked to read and to write stories and so I went to college and majored in poetry writing and then continued on to graduate school for novel writing. I didn’t have a good sense of how difficult it is to make a living as a novelist. Not impossible (I have a friend making six figures with romance novels!) but I couldn’t write at the pace needed to make a career out of fiction writing.
Throughout my twenties I drifted from dead-end job to dead-end job, cursing myself for not studying something more practical (like my dad, who is a microbiologist and still happily working at 71 years old).
At thirty I got married to a Montessori school “guide” (teacher) and soon I was trying out being a stay-at-home mom.
We struggled with money. Teachers don’t make a salary these days to support a family of four. I started dabbling in side-hustles of various types.
And something strange happened.
I fell in love with marketing!
Me, the liberal arts major, daughter of scientists, couldn’t get enough of the art of sales and marketing.
I began to practice and to take courses. I learned how to get the best certifications, and where to get digital marketing internships. I was voracious in learning. People began to tell me that I was particularly good at funnels.
It was true. Funnels immediately made sense to me and I could clearly see how all the moving pieces come together.
Never before had I felt talented at anything.
Though that isn’t entirely fair. I had always had a talent for writing. I just didn’t value it. Writing came so easily to me that I had a hard time believing it wasn’t that easy for everyone. Now I saw that writing was a highly valuable skill for the world of sales and marketing. How had I never noticed that before?
Soon I had to start choosing a specialty within digital marketing.
It didn’t take long for me to realize that there was an absolutely perfect discipline for me: Online Business Manager (OBM)
This specialty means I can do ALL the things I love from building funnels to copywriting to organizing systems. I am thrilled by digital marketing, it is like a puzzle I get to put together.
And when it all starts working together? There’s no greater thrill!
It was a very proud moment in my life when I was able to “open the doors” on my own OBM company.
It’s been a long road but now I’m doing what I was always meant to do and I can do it FOR YOU!